Array ( [PREVIEW_PICTURE] => Array ( [ID] => 71514 [TIMESTAMP_X] => 20.06.2025 10:40:03 [MODULE_ID] => iblock [HEIGHT] => 733 [WIDTH] => 1100 [FILE_SIZE] => 125336 [CONTENT_TYPE] => image/jpeg [SUBDIR] => iblock/282 [FILE_NAME] => 2821c33730b988b19ad422d0232746b6.png [ORIGINAL_NAME] => MSPS9100-05-Lidl-AKTH-Cleanup-Advertorial-KV_880X660-ENG.png [DESCRIPTION] => [HANDLER_ID] => [EXTERNAL_ID] => 06b8d924c9c703ac912fbcd12afb6933 [~src] => [SRC] => /upload/iblock/282/2821c33730b988b19ad422d0232746b6.png [ALT] => Проект «Zero»: когда действие становится цепочкой перемен [TITLE] => Проект «Zero»: когда действие становится цепочкой перемен ) [~PREVIEW_PICTURE] => 71514 [ID] => 36288 [~ID] => 36288 [NAME] => Проект «Zero»: когда действие становится цепочкой перемен [~NAME] => Проект «Zero»: когда действие становится цепочкой перемен [IBLOCK_ID] => 2 [~IBLOCK_ID] => 2 [IBLOCK_SECTION_ID] => 2 [~IBLOCK_SECTION_ID] => 2 [DETAIL_TEXT] => Лидл Кипр и научно-исследовательский центр АКТИ продолжают доказывать, что коллективные действия и знания могут противостоять загрязнению пластиком.

В то время, когда экологическая ответственность — это не выбор, а насущная необходимость, Лидл Кипр продолжает подавать пример последовательными и значимыми инициативами. Проект «Ноль», реализуемый с 2021 года в сотрудничестве с научно-исследовательским центром АКТИ, является одной из наиболее целенаправленных акций компании по защите морских и прибрежных экосистем.

Основываясь на экологическом просвещении и коллективных действиях, проект «Ноль» на данный момент обучил приблизительно 38 000 студентов по всему Кипру вопросам экологической осведомлённости, сосредоточив внимание на микропластиковом загрязнении и срочной необходимости защиты морской жизни. В то же время в ходе 62 береговых и подводных уборок уже собрано более 13 тонн отходов, что внесло реальный вклад в восстановление природного баланса.

Последняя уборка в рамках проекта «Ноль» прошла 17 мая 2025 года при добровольном участии сотрудников Лидл Кипр, ещё раз подчеркнув силу действий и участия в изменении окружающей среды.

Цифры говорят сами за себя: с береговой линии было вывезено 171,5 кг отходов, 75 % из которых было классифицировано как PMD (отходы из пластика, металла и упаковки), согласно международным стандартам Ocean Conservancy. Воздействие на окружающую среду очевидно, но символическая ценность не менее важна: каждый полный мешок представляет собой небольшой шаг к большему благу.

Эта инициатива является частью программы корпоративного волонтёрства #teamLidl, которая является частью более широкой стратегии устойчивого развития Лидл Кипр и осуществляется на платформе Lidl YOU — empowered by #teamLidl. Осознанность, участие, научные знания и преданность делу объединяются, чтобы вдохновить не только команду Лидл, но и более широкое сообщество.

Благодаря таким инициативам, как проект «Ноль», Лидл Кипр выходит за рамки роли ответственного ритейлера. Он становится активным звеном в цепи перемен, в которых остро нуждается планета. Потому что действия имеют значение, когда они последовательны и ориентированы на будущее наших берегов, наших сообществ и будущих поколений. [~DETAIL_TEXT] => Лидл Кипр и научно-исследовательский центр АКТИ продолжают доказывать, что коллективные действия и знания могут противостоять загрязнению пластиком.

В то время, когда экологическая ответственность — это не выбор, а насущная необходимость, Лидл Кипр продолжает подавать пример последовательными и значимыми инициативами. Проект «Ноль», реализуемый с 2021 года в сотрудничестве с научно-исследовательским центром АКТИ, является одной из наиболее целенаправленных акций компании по защите морских и прибрежных экосистем.

Основываясь на экологическом просвещении и коллективных действиях, проект «Ноль» на данный момент обучил приблизительно 38 000 студентов по всему Кипру вопросам экологической осведомлённости, сосредоточив внимание на микропластиковом загрязнении и срочной необходимости защиты морской жизни. В то же время в ходе 62 береговых и подводных уборок уже собрано более 13 тонн отходов, что внесло реальный вклад в восстановление природного баланса.

Последняя уборка в рамках проекта «Ноль» прошла 17 мая 2025 года при добровольном участии сотрудников Лидл Кипр, ещё раз подчеркнув силу действий и участия в изменении окружающей среды.

Цифры говорят сами за себя: с береговой линии было вывезено 171,5 кг отходов, 75 % из которых было классифицировано как PMD (отходы из пластика, металла и упаковки), согласно международным стандартам Ocean Conservancy. Воздействие на окружающую среду очевидно, но символическая ценность не менее важна: каждый полный мешок представляет собой небольшой шаг к большему благу.

Эта инициатива является частью программы корпоративного волонтёрства #teamLidl, которая является частью более широкой стратегии устойчивого развития Лидл Кипр и осуществляется на платформе Lidl YOU — empowered by #teamLidl. Осознанность, участие, научные знания и преданность делу объединяются, чтобы вдохновить не только команду Лидл, но и более широкое сообщество.

Благодаря таким инициативам, как проект «Ноль», Лидл Кипр выходит за рамки роли ответственного ритейлера. Он становится активным звеном в цепи перемен, в которых остро нуждается планета. Потому что действия имеют значение, когда они последовательны и ориентированы на будущее наших берегов, наших сообществ и будущих поколений. [DETAIL_TEXT_TYPE] => html [~DETAIL_TEXT_TYPE] => html [PREVIEW_TEXT] => Лидл Кипр и научно-исследовательский центр АКТИ продолжают доказывать, что коллективные... [~PREVIEW_TEXT] => Лидл Кипр и научно-исследовательский центр АКТИ продолжают доказывать, что коллективные... 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At a time when environmental responsibility is not a choice but an urgent necessity, Lidl Cyprus continues to lead by example with consistent and impactful initiatives. Project Zero, implemented since 2021 in collaboration with the AKTI Project and Research Centre, stands as one of the company’s most targeted actions for the protection of marine and coastal ecosystems. With environmental education and collective action as its main pillars, Project Zero has so far educated approximately 38,000 students across Cyprus on environmental awareness, focusing on microplastic pollution and the urgent need to protect marine life. At the same time, through a total of 62 coastal and underwater cleanups, more than 13 tonnes of waste have already been collected, making a real contribution to the restoration of natural balance. The most recent Project Zero cleanup took place on May 17, 2025, with the voluntary participation of Lidl Cyprus employees, once again highlighting the power of action and participation in driving environmental change. The numbers speak for themselves: 171.5 kg of waste were removed from the shoreline, 75% of which was classified as PMD (plastic, metal, and packaging waste), recorded according to Ocean Conservancy’s international standards. The environmental impact is clear, but the symbolic value is equally powerful: every full bag represents a small step toward the greater good. This initiative forms part of the #teamLidl corporate volunteering programme, which is embedded in Lidl Cyprus’s broader sustainability strategy and carried out under the Lidl YOU – empowered by #teamLidl platform. Awareness, participation, scientific knowledge, and dedication come together to inspire not only the Lidl team but also the wider community. Through initiatives like Project Zero, Lidl Cyprus goes beyond the role of a responsible retailer. It stands as an active link in the chain of change that the planet urgently needs. Because action matters when it is consistent and future-focused on our coasts, our communities, and the generations to come. [TYPE] => HTML ) [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => Array ( [TEXT] => Lidl Cyprus and the AKTI Project and Research Centre continue to prove that collective action and knowledge can challenge plastic pollution. At a time when environmental responsibility is not a choice but an urgent necessity, Lidl Cyprus continues to lead by example with consistent and impactful initiatives. Project Zero, implemented since 2021 in collaboration with the AKTI Project and Research Centre, stands as one of the company’s most targeted actions for the protection of marine and coastal ecosystems. With environmental education and collective action as its main pillars, Project Zero has so far educated approximately 38,000 students across Cyprus on environmental awareness, focusing on microplastic pollution and the urgent need to protect marine life. At the same time, through a total of 62 coastal and underwater cleanups, more than 13 tonnes of waste have already been collected, making a real contribution to the restoration of natural balance. The most recent Project Zero cleanup took place on May 17, 2025, with the voluntary participation of Lidl Cyprus employees, once again highlighting the power of action and participation in driving environmental change. The numbers speak for themselves: 171.5 kg of waste were removed from the shoreline, 75% of which was classified as PMD (plastic, metal, and packaging waste), recorded according to Ocean Conservancy’s international standards. The environmental impact is clear, but the symbolic value is equally powerful: every full bag represents a small step toward the greater good. This initiative forms part of the #teamLidl corporate volunteering programme, which is embedded in Lidl Cyprus’s broader sustainability strategy and carried out under the Lidl YOU – empowered by #teamLidl platform. Awareness, participation, scientific knowledge, and dedication come together to inspire not only the Lidl team but also the wider community. Through initiatives like Project Zero, Lidl Cyprus goes beyond the role of a responsible retailer. It stands as an active link in the chain of change that the planet urgently needs. Because action matters when it is consistent and future-focused on our coasts, our communities, and the generations to come. 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[SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => EAutocomplete [USER_TYPE_SETTINGS] => Array ( [VIEW] => A [SHOW_ADD] => Y [MAX_WIDTH] => 250 [MIN_HEIGHT] => 24 [MAX_HEIGHT] => 1000 [BAN_SYM] => ,; [REP_SYM] => [OTHER_REP_SYM] => [IBLOCK_MESS] => Y ) [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Тема [~DEFAULT_VALUE] => ) [LINK_SOURCE] => Array ( [ID] => 8 [TIMESTAMP_X] => 2015-05-25 16:39:08 [IBLOCK_ID] => 2 [NAME] => Источник [ACTIVE] => Y [SORT] => 500 [CODE] => LINK_SOURCE [DEFAULT_VALUE] => russiancyprus [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => 53 [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => 100721 [VALUE] => cyprus-mail.com [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => cyprus-mail.com [~DESCRIPTION] => [~NAME] => Источник [~DEFAULT_VALUE] => russiancyprus ) [IS_SENT_TO_CHANEL] => Array ( [ID] => 167 [TIMESTAMP_X] => 2020-06-25 17:42:19 [IBLOCK_ID] => 2 [NAME] => Is sent to telegram [ACTIVE] => Y [SORT] => 500 [CODE] => IS_SENT_TO_CHANEL [DEFAULT_VALUE] => [PROPERTY_TYPE] => N [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => 100768 [VALUE] => 1 [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => 1 [~DESCRIPTION] => [~NAME] => Is sent to telegram [~DEFAULT_VALUE] => ) [YANDEX_TASK_ID_THEME] => Array ( [ID] => 285 [TIMESTAMP_X] => 2025-01-20 21:25:08 [IBLOCK_ID] => 2 [NAME] => YANDEX TASK ID FOR THEME [ACTIVE] => Y [SORT] => 900 [CODE] => YANDEX_TASK_ID_THEME [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => 100726 [VALUE] => d7qov4b92spkongqq3km [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => d7qov4b92spkongqq3km [~DESCRIPTION] => [~NAME] => YANDEX TASK ID FOR THEME [~DEFAULT_VALUE] => ) [YANDEX_TASK_ID] => Array ( [ID] => 284 [TIMESTAMP_X] => 2025-01-20 20:37:32 [IBLOCK_ID] => 2 [NAME] => YANDEX TASK ID [ACTIVE] => Y [SORT] => 1000 [CODE] => YANDEX_TASK_ID [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => 100727 [VALUE] => d7qp70l4b80engbe8i8b [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => d7qp70l4b80engbe8i8b [~DESCRIPTION] => [~NAME] => YANDEX TASK ID [~DEFAULT_VALUE] => ) ) [DISPLAY_PROPERTIES] => Array ( ) [IBLOCK] => Array ( [ID] => 2 [~ID] => 2 [TIMESTAMP_X] => 20.01.2025 22:57:06 [~TIMESTAMP_X] => 20.01.2025 22:57:06 [IBLOCK_TYPE_ID] => news [~IBLOCK_TYPE_ID] => news [LID] => s1 [~LID] => s1 [CODE] => infoportal_news_s1 [~CODE] => infoportal_news_s1 [NAME] => Новости [~NAME] => Новости [ACTIVE] => Y [~ACTIVE] => Y [SORT] => 500 [~SORT] => 500 [LIST_PAGE_URL] => /news/ [~LIST_PAGE_URL] => /news/ [DETAIL_PAGE_URL] => #SITE_DIR#/news/#SECTION_CODE#/#CODE#/ [~DETAIL_PAGE_URL] => #SITE_DIR#/news/#SECTION_CODE#/#CODE#/ [SECTION_PAGE_URL] => #SITE_DIR#/news/#CODE#/ [~SECTION_PAGE_URL] => #SITE_DIR#/news/#CODE#/ [PICTURE] => [~PICTURE] => [DESCRIPTION] => [~DESCRIPTION] => [DESCRIPTION_TYPE] => text [~DESCRIPTION_TYPE] => text [RSS_TTL] => 24 [~RSS_TTL] => 24 [RSS_ACTIVE] => Y [~RSS_ACTIVE] => Y [RSS_FILE_ACTIVE] => N [~RSS_FILE_ACTIVE] => N [RSS_FILE_LIMIT] => 0 [~RSS_FILE_LIMIT] => 0 [RSS_FILE_DAYS] => 0 [~RSS_FILE_DAYS] => 0 [RSS_YANDEX_ACTIVE] => N [~RSS_YANDEX_ACTIVE] => N [XML_ID] => infoportal_news_s1 [~XML_ID] => infoportal_news_s1 [TMP_ID] => adf9113ce97738184efe133d53e3d656 [~TMP_ID] => adf9113ce97738184efe133d53e3d656 [INDEX_ELEMENT] => Y [~INDEX_ELEMENT] => Y [INDEX_SECTION] => N [~INDEX_SECTION] => N [WORKFLOW] => N [~WORKFLOW] => N [BIZPROC] => N [~BIZPROC] => N [SECTION_CHOOSER] => L [~SECTION_CHOOSER] => L [LIST_MODE] => [~LIST_MODE] => [RIGHTS_MODE] => S [~RIGHTS_MODE] => S [SECTION_PROPERTY] => [~SECTION_PROPERTY] => [PROPERTY_INDEX] => [~PROPERTY_INDEX] => [VERSION] => 1 [~VERSION] => 1 [LAST_CONV_ELEMENT] => 0 [~LAST_CONV_ELEMENT] => 0 [SOCNET_GROUP_ID] => [~SOCNET_GROUP_ID] => [EDIT_FILE_BEFORE] => [~EDIT_FILE_BEFORE] => [EDIT_FILE_AFTER] => [~EDIT_FILE_AFTER] => [SECTIONS_NAME] => Разделы [~SECTIONS_NAME] => Разделы [SECTION_NAME] => Раздел [~SECTION_NAME] => Раздел [ELEMENTS_NAME] => Новости [~ELEMENTS_NAME] => Новости [ELEMENT_NAME] => Новость [~ELEMENT_NAME] => Новость [EXTERNAL_ID] => infoportal_news_s1 [~EXTERNAL_ID] => infoportal_news_s1 [LANG_DIR] => / [~LANG_DIR] => / [SERVER_NAME] => russiancyprus.news [~SERVER_NAME] => russiancyprus.news ) [SECTION] => Array ( [PATH] => Array ( [0] => Array ( [ID] => 2 [~ID] => 2 [TIMESTAMP_X] => 2025-01-20 22:54:27 [~TIMESTAMP_X] => 2025-01-20 22:54:27 [MODIFIED_BY] => 1 [~MODIFIED_BY] => 1 [DATE_CREATE] => 2015-04-24 10:15:32 [~DATE_CREATE] => 2015-04-24 10:15:32 [CREATED_BY] => 1 [~CREATED_BY] => 1 [IBLOCK_ID] => 2 [~IBLOCK_ID] => 2 [IBLOCK_SECTION_ID] => [~IBLOCK_SECTION_ID] => [ACTIVE] => Y [~ACTIVE] => Y [GLOBAL_ACTIVE] => Y [~GLOBAL_ACTIVE] => Y [SORT] => 5 [~SORT] => 5 [NAME] => Общество и политика [~NAME] => Общество и политика [PICTURE] => [~PICTURE] => [LEFT_MARGIN] => 1 [~LEFT_MARGIN] => 1 [RIGHT_MARGIN] => 2 [~RIGHT_MARGIN] => 2 [DEPTH_LEVEL] => 1 [~DEPTH_LEVEL] => 1 [DESCRIPTION] => [~DESCRIPTION] => [DESCRIPTION_TYPE] => text [~DESCRIPTION_TYPE] => text [SEARCHABLE_CONTENT] => Общество и политика [~SEARCHABLE_CONTENT] => Общество и политика [CODE] => society [~CODE] => society [XML_ID] => 111 [~XML_ID] => 111 [TMP_ID] => [~TMP_ID] => [DETAIL_PICTURE] => [~DETAIL_PICTURE] => [SOCNET_GROUP_ID] => [~SOCNET_GROUP_ID] => [LIST_PAGE_URL] => /news/ [~LIST_PAGE_URL] => /news/ [SECTION_PAGE_URL] => /news/society/ [~SECTION_PAGE_URL] => /news/society/ [IBLOCK_TYPE_ID] => news [~IBLOCK_TYPE_ID] => news [IBLOCK_CODE] => infoportal_news_s1 [~IBLOCK_CODE] => infoportal_news_s1 [IBLOCK_EXTERNAL_ID] => infoportal_news_s1 [~IBLOCK_EXTERNAL_ID] => infoportal_news_s1 [EXTERNAL_ID] => 111 [~EXTERNAL_ID] => 111 [IPROPERTY_VALUES] => Array ( ) ) ) ) [SECTION_URL] => /news/society/ [ITEMS_THEME] => Array ( ) )