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Микропластик есть повсюду: в морях, в воздухе, которым мы дышим, и даже в пище, которую мы потребляем. Хотя они практически невидимы невооружённым глазом, их влияние на окружающую среду, здоровье и биоразнообразие непропорционально велико. На Кипре, стране, которая во многом полагается на свою морскую экосистему и туризм, необходимость сокращения пластикового загрязнения — это не просто выбор, а острая необходимость.

Перед лицом этой глобальной проблемы Лидл Кипр решает действовать, реализуя целенаправленную стратегию сокращения использования пластика в рамках более широкой экологической политики группы Schwarz, к которой она принадлежит.

**REset Plastic: стратегия, признанная во всём мире**

Лидл Кипр внедряет амбициозную программу [REset Plastic](https://corporate.lidl.com.cy/en/responsibility/reset-plastic), которая применяется во всех странах группы Schwarz. Это комплексная стратегия управления использованием пластика, направленная на сокращение, повторное использование и переработку пластика, основанная на общем видении: мир с меньшим количеством пластика и большей ответственностью.

Стратегия REset Plastic построена на пяти принципах:

* Сокращение (Reduce) — уменьшение количества пластика на всех этапах.
* Перепроектирование (Redesign) — изменение дизайна продуктов и упаковки.
* Переработка (Recycle) — содействие переработке и развитию циклической экономики.
* Удаление (Remove) — удаление пластиковых отходов из окружающей среды.
* Исследования (Research) — инвестиции в исследования и инновации.

Первая цель уже достигнута — 100% пластиковой упаковки под собственной торговой маркой Lidl подлежит переработке — теперь компания сосредоточена на следующей: к 2027 году не менее 25% её упаковки будет содержать переработанные материалы.

**Практики, которые имеют значение**

Внедрение REset Plastic уже меняет повседневную жизнь потребителей на Кипре. От постепенного отказа от ненужной пластиковой упаковки до предоставления экологически чистых альтернатив — Лидл Кипр применяет конкретные меры с реальным воздействием на окружающую среду.

Не менее важны инициативы по повышению осведомлённости, проводимые Лидл Кипр, по обучению населения принципам экологической ответственности и правильной утилизации отходов. В сотрудничестве с экологическими и образовательными организациями компания активно участвует в программах по очистке побережья и сбору мусора, укрепляя философию циклической экономики и подчёркивая важность профилактики.

Примечательные примеры включают образовательную экологическую программу [«mind REset»](https://corporate.lidl.com.cy/en/mind-reset), реализованную в партнёрстве с Junior Achievement Cyprus, и [«Project Zero»](https://corporate.lidl.com.cy/en/together-for-a-better-tomorrow) в сотрудничестве с исследовательским центром проекта AKTI, благодаря которым тысячи студентов по всему Кипру обучаются защите окружающей среды и сокращению загрязнения пластиком.

Благодаря этим местным инициативам Лидл Кипр демонстрирует, что защита окружающей среды — это не только корпоративная ответственность, но и общая приверженность, требующая прозрачности, координации и последовательности.

**Больше, чем стратегия — обещание на будущее**

Микропластик — это тихая угроза, но такие компании, как Лидл Кипр, отказываются бездействовать. Принимая стратегию REset Plastic и постоянно ища инновационные решения, компания доказывает, что устойчивое развитие и успех в бизнесе могут идти рука об руку.

Борьба с микропластиком — это не неразрешимая проблема, а задача, которую можно решить, когда каждый — от потребителей до производителей — решит действовать ответственно.

С начала своего 15-летнего пути на Кипре Лидл Кипр остаётся приверженной этому делу, инвестируя в лучшее будущее для следующего поколения; в мир, где наши пляжи, еда и повседневная жизнь больше не будут наполнены пластиковыми частицами, а будут полны надежды. [~DETAIL_TEXT] => Лидл Кипр сокращает использование пластика с помощью стратегий, предлагающих реальные решения

Микропластик есть повсюду: в морях, в воздухе, которым мы дышим, и даже в пище, которую мы потребляем. Хотя они практически невидимы невооружённым глазом, их влияние на окружающую среду, здоровье и биоразнообразие непропорционально велико. На Кипре, стране, которая во многом полагается на свою морскую экосистему и туризм, необходимость сокращения пластикового загрязнения — это не просто выбор, а острая необходимость.

Перед лицом этой глобальной проблемы Лидл Кипр решает действовать, реализуя целенаправленную стратегию сокращения использования пластика в рамках более широкой экологической политики группы Schwarz, к которой она принадлежит.

**REset Plastic: стратегия, признанная во всём мире**

Лидл Кипр внедряет амбициозную программу [REset Plastic](https://corporate.lidl.com.cy/en/responsibility/reset-plastic), которая применяется во всех странах группы Schwarz. Это комплексная стратегия управления использованием пластика, направленная на сокращение, повторное использование и переработку пластика, основанная на общем видении: мир с меньшим количеством пластика и большей ответственностью.

Стратегия REset Plastic построена на пяти принципах:

* Сокращение (Reduce) — уменьшение количества пластика на всех этапах.
* Перепроектирование (Redesign) — изменение дизайна продуктов и упаковки.
* Переработка (Recycle) — содействие переработке и развитию циклической экономики.
* Удаление (Remove) — удаление пластиковых отходов из окружающей среды.
* Исследования (Research) — инвестиции в исследования и инновации.

Первая цель уже достигнута — 100% пластиковой упаковки под собственной торговой маркой Lidl подлежит переработке — теперь компания сосредоточена на следующей: к 2027 году не менее 25% её упаковки будет содержать переработанные материалы.

**Практики, которые имеют значение**

Внедрение REset Plastic уже меняет повседневную жизнь потребителей на Кипре. От постепенного отказа от ненужной пластиковой упаковки до предоставления экологически чистых альтернатив — Лидл Кипр применяет конкретные меры с реальным воздействием на окружающую среду.

Не менее важны инициативы по повышению осведомлённости, проводимые Лидл Кипр, по обучению населения принципам экологической ответственности и правильной утилизации отходов. В сотрудничестве с экологическими и образовательными организациями компания активно участвует в программах по очистке побережья и сбору мусора, укрепляя философию циклической экономики и подчёркивая важность профилактики.

Примечательные примеры включают образовательную экологическую программу [«mind REset»](https://corporate.lidl.com.cy/en/mind-reset), реализованную в партнёрстве с Junior Achievement Cyprus, и [«Project Zero»](https://corporate.lidl.com.cy/en/together-for-a-better-tomorrow) в сотрудничестве с исследовательским центром проекта AKTI, благодаря которым тысячи студентов по всему Кипру обучаются защите окружающей среды и сокращению загрязнения пластиком.

Благодаря этим местным инициативам Лидл Кипр демонстрирует, что защита окружающей среды — это не только корпоративная ответственность, но и общая приверженность, требующая прозрачности, координации и последовательности.

**Больше, чем стратегия — обещание на будущее**

Микропластик — это тихая угроза, но такие компании, как Лидл Кипр, отказываются бездействовать. Принимая стратегию REset Plastic и постоянно ища инновационные решения, компания доказывает, что устойчивое развитие и успех в бизнесе могут идти рука об руку.

Борьба с микропластиком — это не неразрешимая проблема, а задача, которую можно решить, когда каждый — от потребителей до производителей — решит действовать ответственно.

С начала своего 15-летнего пути на Кипре Лидл Кипр остаётся приверженной этому делу, инвестируя в лучшее будущее для следующего поколения; в мир, где наши пляжи, еда и повседневная жизнь больше не будут наполнены пластиковыми частицами, а будут полны надежды. [DETAIL_TEXT_TYPE] => html [~DETAIL_TEXT_TYPE] => html [PREVIEW_TEXT] => Лидл Кипр сокращает использование пластика с помощью стратегий, предлагающих реальные... [~PREVIEW_TEXT] => Лидл Кипр сокращает использование пластика с помощью стратегий, предлагающих реальные... 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Although they are nearly invisible to the naked eye, their impact on the environment, health, and biodiversity is disproportionately large. In Cyprus, a country that relies heavily on its marine ecosystem and tourism, the need to reduce plastic pollution is not merely a choice, but an urgent necessity. In the face of this global challenge, Lidl Cyprus chooses to act, implementing a targeted plastic reduction strategy as part of the broader environmental policy of the Schwarz Group, to which it belongs. REset Plastic: A Globally Recognized Strategy Lidl Cyprus is implementing the ambitious [REset Plastic](https://corporate.lidl.com.cy/en/responsibility/reset-plastic) program, which is applied across all Schwarz Group countries. This is a comprehensive plastic management strategy aimed at reducing, reusing, and recycling plastic, driven by a shared vision: a world with less plastic and more responsibility. The REset Plastic strategy is built on five pillars: - REduce – reducing plastic at all stages. - REdesign – redesigning products and packaging. - REcycle – promoting recycling and the circular economy. - REmove – removing plastic waste from the environment. - REsearch – investing in research and innovation. With the first goal already achieved—ensuring that 100% of Lidl’s private-label plastic packaging is recyclable—the company is now focused on the next: by 2027, at least 25% of its packaging will contain recycled materials. Practices That Make a Difference The implementation of REset Plastic is already transforming the daily lives of consumers in Cyprus. From the gradual elimination of unnecessary plastic packaging to the provision of eco-friendly alternatives, Lidl Cyprus is applying concrete policies with real environmental impact. Equally important are the awareness initiatives undertaken by Lidl Cyprus, educating the public on environmental responsibility and proper recycling practices. In collaboration with environmental and educational organizations, the company actively participates in coastal cleanup and waste collection programs, reinforcing the philosophy of the circular economy and emphasizing the importance of prevention. Notable examples include the [“mind REset”](https://corporate.lidl.com.cy/en/mind-reset) educational environmental program, implemented in partnership with Junior Achievement Cyprus, and [“Project Zero”](https://corporate.lidl.com.cy/en/together-for-a-better-tomorrow) in collaboration with the AKTI Project and Research Centre, through which thousands of students across Cyprus are educated on environmental protection and reducing plastic pollution. Through these local initiatives, Lidl Cyprus demonstrates that environmental protection is not just a corporate responsibility, but a shared commitment that demands transparency, coordination, and consistency. More Than a Strategy – A Promise for the Future Microplastics are a silent threat, but businesses like Lidl Cyprus refuse to stay silent. By adopting the REset Plastic strategy and continually seeking innovative solutions, the company proves that sustainable development and business success can go hand in hand. Tackling microplastics is not an unsolvable problem but a challenge that can be met when everyone—from consumers to producers—chooses to act responsibly. Since the beginning of its 15-year journey in Cyprus, Lidl Cyprus has remained committed to this cause, investing in a better future for the next generation; one where our beaches, food, and everyday lives are no longer filled with plastic particles, but with hope. 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REset Plastic: A Globally Recognized Strategy Lidl Cyprus is implementing the ambitious [REset Plastic](https://corporate.lidl.com.cy/en/responsibility/reset-plastic) program, which is applied across all Schwarz Group countries. This is a comprehensive plastic management strategy aimed at reducing, reusing, and recycling plastic, driven by a shared vision: a world with less plastic and more responsibility. The REset Plastic strategy is built on five pillars: - REduce – reducing plastic at all stages. - REdesign – redesigning products and packaging. - REcycle – promoting recycling and the circular economy. - REmove – removing plastic waste from the environment. - REsearch – investing in research and innovation. With the first goal already achieved—ensuring that 100% of Lidl’s private-label plastic packaging is recyclable—the company is now focused on the next: by 2027, at least 25% of its packaging will contain recycled materials. Practices That Make a Difference The implementation of REset Plastic is already transforming the daily lives of consumers in Cyprus. From the gradual elimination of unnecessary plastic packaging to the provision of eco-friendly alternatives, Lidl Cyprus is applying concrete policies with real environmental impact. Equally important are the awareness initiatives undertaken by Lidl Cyprus, educating the public on environmental responsibility and proper recycling practices. In collaboration with environmental and educational organizations, the company actively participates in coastal cleanup and waste collection programs, reinforcing the philosophy of the circular economy and emphasizing the importance of prevention. Notable examples include the [“mind REset”](https://corporate.lidl.com.cy/en/mind-reset) educational environmental program, implemented in partnership with Junior Achievement Cyprus, and [“Project Zero”](https://corporate.lidl.com.cy/en/together-for-a-better-tomorrow) in collaboration with the AKTI Project and Research Centre, through which thousands of students across Cyprus are educated on environmental protection and reducing plastic pollution. Through these local initiatives, Lidl Cyprus demonstrates that environmental protection is not just a corporate responsibility, but a shared commitment that demands transparency, coordination, and consistency. More Than a Strategy – A Promise for the Future Microplastics are a silent threat, but businesses like Lidl Cyprus refuse to stay silent. By adopting the REset Plastic strategy and continually seeking innovative solutions, the company proves that sustainable development and business success can go hand in hand. Tackling microplastics is not an unsolvable problem but a challenge that can be met when everyone—from consumers to producers—chooses to act responsibly. Since the beginning of its 15-year journey in Cyprus, Lidl Cyprus has remained committed to this cause, investing in a better future for the next generation; one where our beaches, food, and everyday lives are no longer filled with plastic particles, but with hope. 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